The Google
Panda and Penguin updates in 2011 and 2012 changed the way content ranked on
search engines but it didn’t change the importance of article marketing for
businesses. This is still an effective way for companies to share their
products with others but it is about finding the right places to upload the
content to and the perfect writers. Here are some ways article marketing will
still help you:
Enhance Your Online Reputation
You need to
have a reputation online to run a business successfully. This will help to
increase your reach and sell more products or services. Article marketing helps
to enhance your reputation as you get your name and brand out to more people.
The articles are placed on various directories, websites and blogs and shared
all over the world.
Lower the Cost of Marketing
Online
marketing is much cheaper than other forms. It is possible to do article
marketing for free, if you have a good grasp of the language you will write in
and the time to write the articles. If you don’t, there are plenty of places
offering to create content for a small price. You can also find people willing
to post on the directories for you for a small fee, which will allow you time
to spend on your business. All this is much cheaper than creating and printing
flyers and then distributing them or placing ads in the local newspaper.
Boost SEO with Backlinks
A major
benefit to creating articles is the ability to link back to your website.
Google highly ranks websites that have good, organic backlinks. You can create
guest posts on likeminded websites and add a backlink in your author bio or add
a link in an article on a directory. By ranking higher on search engines, you will
gain more customers.
Those are
just three ways that your business will benefit from article marketing. When
opting for this, you will need to make sure the articles are high in quality
and the directory or website is reputable. This will help you rank highly in
search engines and increase your traffic and profit.
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